心理暗示在广告中的作用及其应用

心理暗示由于它特殊的心理效应，对消费者接受信息转变态度有极为微妙的作用，在广告设计中有着重要的应用价值和广阔的使用前景，是广告设计者和学习者重要的研究和学习内容。在广告中运用暗示对提升广告的宣传效应是很有意义的。我们只要在广告的创意中认真研究受众心理，把握好暗示的特性，巧妙而恰当地在广告设计中利用暗示方法和技巧，就一定会使广告宣传取得事半功倍的良好效果。

Psychological Hint in Advertisements

Due to its special psychological effects,the psychological hint plays a delicate role for the consumers changing their attitude in receiving information and is important in advertising designing.It is significant to enhance the effect of advertising if we use hints in the advertisement.Only if we study the psychology of the consumers,grasp the characteristics of the hints,hint cleverly and appropriately,the advertising will be a highly effective.