国家形象的心理形成机制初探

本文在总结“国家形象”概念发展的历史轨迹的基础上,首先分析了国家形象的内涵与主要特性,借助“认知透镜模型”建构了美国对中国国家形象认知的基本框架,指出首因效应、好恶效应、光环效应是影响美国对华认知结果的主要心理因素,而抽样错误、信息不充分加上文化、价值因素的过滤作用通常会导致对华形象认知发生不同程度的偏差。

An Initial Probeing into the Psychological Formation Mechanism of National Image

On the basis of summarizing domestic study of "national image",the article analyzes the concept and main characters of national image,constructs a basic framework of America's cognition of China's image by the "lens model of perception" of Brunswik Egon,sums up the primary effect,taste effect and halo effect as the main psychological factors which affect American's cognition of China's image.And sampling errors,insufficient information,the filter of culture and value would lead to varying degrees of cognitive deviation.