| 出口企业竞争战略对产品创新的影响:以市场导向为中介变量 |
| |
| 引用本文： | 张婧,祁超.出口企业竞争战略对产品创新的影响:以市场导向为中介变量[J].管理评论,2011(7). |
| |
| 作者姓名： | 张婧 祁超 |
| |
| 作者单位： | 华中科技大学管理学院; |
| |
| 基金项目： | 国家自然科学基金项目(70872036); 教育部留学回国人员科研启动基金 |
| |
| 摘 要： | 本研究基于220家中国制造型出口企业的数据,探讨了两种竞争战略(差异化战略和成本领先战略)如何通过顾客导向和竞争者导向影响企业创新倾向和新产品绩效。研究结果显示:(1)差异化战略通过促进顾客导向和竞争者导向间接改善创新倾向和新产品绩效;(2)成本领先战略直接正向影响创新倾向进而改善新产品绩效;(3)差异化战略对出口企业产品创新的影响更为显著。研究为中国制造型出口企业如何改善竞争战略执行、提高产品创新绩效提出了管理上的启示意义。
|
| 关 键 词： | 差异化战略 成本领先战略 市场导向 创新倾向 新产品绩效 |
The Impact of Competitive Strategy on Product Innovation of Exporters:Via Market Orientation as Mediating Variable |
| |
| Zhang Jing , Qi Chao.The Impact of Competitive Strategy on Product Innovation of Exporters:Via Market Orientation as Mediating Variable[J].Management Review,2011(7). |
| |
| Authors: | Zhang Jing Qi Chao |
| |
| Institution: | Zhang Jing and Qi Chao(School of Management,Huazhong University of Science and Technology,Wuhan 430074) |
| |
| Abstract: | Based on a survey of 220 Chinese manufacturing exporters,this paper examines how competitive strategy(differentiation strategy and cost leadership strategy) impacts firm's innovativeness and new product performance via customer orientation and competitor orientation.The research results show that:(1) differentiation strategy improves innovativeness and new product performance indirectly via promoting customer orientation and competitor orientation;(2) cost leadership strategy directly impacts firm's innovat... |
| |
| Keywords: | differentiation strategy cost leadership strategy market orientation innovativeness new product performance |
| 本文献已被 CNKI 等数据库收录！ |
