“非遗”产业化：一个备受争议的问题

近年来，在我国非物质文化遗产保护中，随着“生产性保护方式”口号的提出，“产业化”保护的理论和实践备受学界、商界（包括旅游业）和政界的关注，赞成和反对两种观点的对立格局业已形成。对于非遗“产业化”保护模式，持赞成立场者，大体是地方的主政者和商界（包括旅游业）；持反对立场者，大多数出自人文学界。笔者认为，“非遗”概念下的“传统技艺”类以商业经营的方式获取可持续发展是可行的，但商业化经营不等于产业化。“非遗”保护要从历史错误中吸取教训，更要切忌“一窝蜂”的产业化。从产业化倒退到个体手工业并不是耻辱，而是必然。凡是以牺牲传统技艺及其文化蕴涵为代价的所谓产业化，都是不可取的。

Intangible Cultural Heritage's Industrialization: a Controversial Problem

Recently,with the slogan of Producing Protection Mode is putting forward in the protection of China's intangible cultural heritage,the theory and practice of industrialization were concerned by scholastic circles,business circles(include tourism) and political circles,and the approval opinion and disapproval opinion opposite to each other.The assentients are the authorities and the business circles(include tourism),and the dissenters are almost come from the humanities circles.The author thinks it is viable...