| 新媒介环境下的草根媒介对大众传播经典理论的冲击 |
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| 引用本文： | 童莉.新媒介环境下的草根媒介对大众传播经典理论的冲击[J].广西师范学院学报(社会科学版),2010,31(1):114-117. |
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| 作者姓名： | 童莉 |
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| 作者单位： | 广西师范学院新闻传播学院,广西南宁530001 |
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| 摘 要： | 大众传播经典理论对人类传播贡献巨大，但近年来，以博客、播客、QQ空间等为代表的草根媒介发展迅速，强力撼动着传统媒介的强势地位。2009年，“中国博客大众化元年”后的第四年，草根媒介可以让普通草根民众一夜成名，让普通人成为博客名人，如今，草根媒介已成为网民的重要信息来源。本文针对新环境下草根媒介对三个大众传播理论（“把关人”理论、“议程设置”理论和“意见领袖”理论）带来的挑战和冲击进行分析。
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| 关 键 词： | 草根媒介 大众传播理论 解构 |
On the Impacts of Grass-roots Media on the Classic Mass Communication Theory in New Context |
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| TONG Li.On the Impacts of Grass-roots Media on the Classic Mass Communication Theory in New Context[J].Journal of Guangxi Teachers Education University,2010,31(1):114-117. |
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| Authors: | TONG Li |
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| Institution: | TONG Li(School of Journalism & Communication,Guangxi Teachers Education University,Nanning 530001,Guangxi,China) |
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| Abstract: | The classic theories of mass communication have made significant contributions to human communication.In recent years,however,the powerful position of traditional media has been shaken by the rapid development of grass-root media,such as blogs,podcasts,and QQ zones.In 2009,four years after the first popularization of blogs in China,the grass-root media could make grassroots famous overnight and also common people blog celebrities.Nowadays,gross-root media has become one of the main information sources for n... |
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| Keywords: | Grass-roots Media Mass Communication Theory Deconstruction |
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