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| 论报刊发行经营的信息不对称表现形式 | |
| 引用本文： | 王文锋. 论报刊发行经营的信息不对称表现形式[J]. 云梦学刊, 2008, 29(1): 151-153 |
| 作者姓名： | 王文锋 |
| 作者单位： | 湖南理工学院新闻传播学系,湖南,岳阳,414006 |
| 摘 要： | 报刊发行经营中的信息不对称性,具体表现在报刊社、广告商、读者受众、经销商及邮局在拥有报刊发行信息的量和质上存在差异.根据分析的不同角度,报刊发行经营的信息不对称表现出不同的形式. |
| 关 键 词： | 报刊发行 信息不对称 逆向选择 道德风险 报刊发行 发行经营 信息不对称性 表现 MANAGEMENT ASYMMETRY 分析 差异 存在 量和质 经销商 读者 广告商 报刊社 |
| 文章编号： | 1006-6365(2008)01-0151-03 |
| 修稿时间： | 2007-10-26 |
THE ASYMMETRIC MANIFESTIONS OF INFORMATIONAL ASYMMETRY IN THE ISSUE MANAGEMENT OF NEWSPAPERS AND PERIODICALS |
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| WANG Wen-feng. THE ASYMMETRIC MANIFESTIONS OF INFORMATIONAL ASYMMETRY IN THE ISSUE MANAGEMENT OF NEWSPAPERS AND PERIODICALS[J]. Journal of Yunmeng, 2008, 29(1): 151-153 | |
| Authors: | WANG Wen-feng |
| Abstract: | The asymmetry of information in the issue management of newspapers and periodicals displays mainly the difference that newspaper and periodical office,advertising agency,reader,dealer and post office possess of the quality and quantity of issue information of newspapers and periodicals.Based on the different analytical angles,the asymmetry of information in the issue management of newspapers and periodicals presents the different forms. |
| Keywords: | issue of newspapers and periodicals asymmetry of information adverse selection moral hazard |
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