| 基于寡头垄断的我国医药零售业市场结构合理化研究 |
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| 引用本文： | 杨海余,万俊良.基于寡头垄断的我国医药零售业市场结构合理化研究[J].长沙理工大学学报(社会科学版),2009,24(1):12-15. |
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| 作者姓名： | 杨海余 万俊良 |
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| 作者单位： | 长沙理工大学,经济学院,湖南,长沙,410076 |
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| 摘 要： | 我国医药零售业市场结构的典型特征主要表现为过度竞争.作为一种极具效率的市场结构,寡头垄断市场结构的构建有利于我国医药零售业市场结构的优化和产业组织效率的提升.通过制定实施以提高市场集中度为导向的产业组织政策、建立医药联盟等方式可以尽快促成寡头垄断市场结构的形成.
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| 关 键 词： | 寡头垄断 过度竞争 医药零售业 市场结构合理化 |
A Study on the Rationalization of the Marketing Structure of China's Medicine Retail Business Based on Oligopoly |
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| YANG Hai-yu,WAN Jun-liang.A Study on the Rationalization of the Marketing Structure of China's Medicine Retail Business Based on Oligopoly[J].Journal of Changsha University of Science & Technology,2009,24(1):12-15. |
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| Authors: | YANG Hai-yu WAN Jun-liang |
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| Institution: | School of Economy;Changsha University of Science and Technology;Changsha;Hunan 410076;China |
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| Abstract: | The typical characteristics of the marketing structure of China's medicine retail business are mainly embodied in over-competition.As a marketing structure with high efficiency,the construction of oligopoly is conducive to optimizing the marketing structure of China's medicine retail business and the improvement of the efficiency of its industrial organization.The formation of oligopoly marketing structure may be accelerated by such means as stipulating and implementing the industrial organizational policie... |
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| Keywords: | oligopoly over-competition medicine retail business rationalization of marketing structure |
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