新经济时代企业采购战略研究

21世纪是新经济时代，新经济与传统经济不同，以经济全球化、竞争链条化和技术网络化为特征。新经济导致企业的竞争环境发生了变化，由过去企业间的竞争转变为供应链间的竞争，企业生存环境越加复杂和多变。为此，企业已不能单纯依靠降低内部运营成本来获取更大的利润。企业如何与供应商合作，如何选择正确的采购战略尤为重要。新经济时代的采购战略主要有：供应商整合战略、供应商的全面质量管理战略、全球采购战略、供应商的长期合作关系战略、供应商提早参与战略、供应商发展战略、在线逆向拍卖战略、集中采购战略、联合采购战略和电子采购战略。企业应根据自身的发展目标和资源以及本企业总的发展战略合理选择适宜的采购战略，这样才能有效地提高自身的竞争力，实现可持续发展。

Enterprise Procurement Strategy of New Economy

21st century is the age of new economy. The new economy is different from the traditional economy. The characteristics of the new economy are the globalization of the economy, the competition of chain and the technology of the network. The new economy has changed the environment of enterprise competition. The competi-tion between enterprises has changed supply chain competition,and the competitive environment has become ex-tremely complex and changeable. Therefore,the enterprise can not get more profits from just relying on to reduce the internal operating costs. It is very important that enterprise how to cooperate with the supplier and how to choose the right procurement strategy. The procurement strategy in the new economic era is as follows: supplier integration strategy,supplier total quality control strategy,global purchasing strategy,suppliers of long-term coop-eration strategy,supplier early participation strategy,supplier development strategic,online reverse auction strate-gy,centralized procurement strategy,joint procurement strategy and internet purchasing strategy. It can very effec-tively improve their competitiveness and achieve their sustainable development that the enterprise reasonably chooses the procurement strategy to adapt to their overall strategy of the enterprise according to their own develop-ment goals and resources.