节日符号在民族旅游开发中的运用及问题

节日是人类文明进程中最具绚丽色彩、最有地方特色的文化符号。在民族旅游开发中,节日被作为内涵丰富的文化资源加以利用,是民族文化资本化的突出表现形式。目前,运用节日的方式主要有:在原生地直接展示,在异地进行移植性的集中开发,丧失节日民俗的民族由于旅游开发的需要而重新建构等。笔者认为,研究民族节日符号在旅游开发中面临着的诸如传统的变迁和保持等问题有着积极的现实意义。

Applying Festival Symbols to the Exploitation of Ethnic Tourism

Festivals are the most colorful and attractive culture symbols with local color in human civilization history. In the course of ethnic tourism exploitation, festivals are regarded as cultural resources with rich connotation. It is an extrusive form of ethnic cultures capitalization. At present, ways of festival symbols utilization are following: showing in original region, transplanted and concentrated exploiting in anther region, reconstruction among the ethnic groups which lost their traditional festival cultures, etc. Research on the problems such as the transform and maintenance of the tradition while exploiting ethnic festival has great real significance.