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心理学对经济学的贡献
引用本文:李不言.心理学对经济学的贡献[J].阴山学刊,2011(2):5-7.
作者姓名:李不言
作者单位:中国社会科学院心理研究所
摘    要:随着人类经济活动的日益丰富与多样化,以新古典理论为核心的主流经济学不断与现实经济世界产生矛盾与冲突,许多经济现象仅通过对理性人模型的量变扩张已无法解释。认知心理学的发展为经济学考察人类的经济行为提供了坚实的科学依据。被称作"心理学的经济学"的行为经济学,剥去了假设理性人光鲜的外衣,强调对行为的分析应以行为的真实心理形成机制为基础,不能以主观的先验假定为依据。行为经济学更适合对我国当前整体经济行为的深入研究。将个体行为纳入经济学分析体系,这对我国构建以人为本的和谐社会具有重要的现实意义。行为经济学修正了主流经济理论中"自利人"的假定,吸收社会心理学关于"利他行为"等研究成果,不仅与我国传统道德文化相吻合,对当前构建市场经济条件下社会主义核心价值体系更具借鉴意义。

关 键 词:心理学  经济学  行为经济学  理性人  有限理性  利他行为  以人为本  和谐社会

On the Contribution of Psychology to Economics
LI Bu-yan.On the Contribution of Psychology to Economics[J].Yin Shan Academic Journal,2011(2):5-7.
Authors:LI Bu-yan
Institution:LI Bu-yan(Institute of Psychology,Chinese Academy of Social Sciences;Beijing 100101)
Abstract:The development of Cognitive Psychology provides a solid scientific basis for the economics to study the human economic behavior.The Behavioral Economics which is called the "Psychological Economics" has stripped away the glossy coat of the assuming rational man,emphasized that the analysis of behavior should be based on the true psychological mechanism of behavior,and could not be based on the subject priori assumptions.The Behavioral Economics is more suitable for the in-depth study of the whole economic behavior.Individual behavior should be brought into the economic analysis system,which has important practical significance in building a people-oriented harmonious society.The Behavioral Economics modifies the "self-interest man" in mainstream economic theory and has absorbed the "Altruism" of Social Psychology studies,which not only coincides with our traditional moral culture,but also is more important in building the socialist kernel valuesystem under the market economy.
Keywords:Psychology  Economics  Behavioral Economics  Rational man  Bounded rationality  Altruistic behavior  People-oriented  Harmonious society
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