| 对互联网条件下流言传播动力机制的实证研究 |
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| 引用本文： | 刘艳,刘荣. 对互联网条件下流言传播动力机制的实证研究[J]. 江汉大学学报(人文科学版), 2012, 0(2): 107-112 |
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| 作者姓名： | 刘艳 刘荣 |
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| 作者单位： | 湖州师范学院社会发展学院;中国传媒大学传播研究院 |
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| 基金项目： | 教育部人文社会科学青年基金项目“善治理论下的网络谣言传播与危机管理研究”(11YJCZH111) |
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| 摘 要： | 运用控制实验和观察的实证方法检验网络条件下流言传播的群体动力效应,表明网络流言传播在一定的群体压力的作用下,会出现明显的群体极化和＂沉默的螺旋＂效应,这不仅会使流言在强度和广度上扩大,而且证实了网络流言与人际传播一样,其传播也受到群体效应的影响。在对实验和观察结果的总结和分析基础上,提出了网络流言传播的群体动力模式。
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| 关 键 词： | 网络流言 群体动力论 群体极化 “沉默的螺旋” |
An Empirical Study on the Group Dynamics of Internet Rumors |
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| LIU Yan,LIU Rong. An Empirical Study on the Group Dynamics of Internet Rumors[J]. Journal of Wuhan Institute of Education, 2012, 0(2): 107-112 |
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| Authors: | LIU Yan LIU Rong |
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| Affiliation: | 1.School of Social Development,Huzhou Normal College,Huzhou 313000,Zhejiang,China; 2.Institute of Communication,Communication University of China,Beijing 100024,China) |
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| Abstract: | The experimental and observational research on group dynamics of Internet rumors shows that on the group press,the communication of Internet rumors will appear the Group Polarization and The Spiral of Silence effects,which confirms that just like between persons,on internet the group effect acts a role in rumors’ spread,expanding in the strength and breadth.On the analysis of the results of experiment and observation,this paper brings out the model of group dynamics on Internet rumors. |
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| Keywords: | internet rumors group dynamics group polarization spiral of silence |
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