| 2008年奥运会我国田径市场面临的机遇与挑战及发展对策 |
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| 引用本文： | 赫平家. 2008年奥运会我国田径市场面临的机遇与挑战及发展对策[J]. 辽宁大学学报(哲学社会科学版), 2004, 32(4): 141-144 |
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| 作者姓名： | 赫平家 |
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| 作者单位： | 辽宁大学,体育教研部,辽宁,沈阳,110036 |
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| 摘 要： | 2001年7月13日中国北京成功申请到2008年夏季奥运会的主办权。这次盛会将为我国体育事业的发展提供一个巨大的契机。本文着重分析了申奥成功后我国田径市场面临的机遇,目前我国田径市场存在的问题,提出了为应对2008年奥运会我国田径市场在开发、运作等方面应采取的对策。
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| 关 键 词： | 2008年 奥运会 田径市场 机遇 挑战对策 |
| 文章编号： | 1002-3291(2004)04-0141-04 |
| 修稿时间： | 2004-01-14 |
The Opportunity, Challenge and Measures Taken for Development of Track and Field Marketing in China in 2008 Olympic Game |
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| HE Ping-jia. The Opportunity, Challenge and Measures Taken for Development of Track and Field Marketing in China in 2008 Olympic Game[J]. Jounal of Liaoning University(Philosophy and Social Sciences Edition), 2004, 32(4): 141-144 |
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| Authors: | HE Ping-jia |
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| Abstract: | China-Beijing applied successfully for the power of the sponsor of the 2008 Summer Olympic game. This offered an enormous good opportunity to us. The opportunities and problems that exist in track & field marketing in China were analyzed. Measures taken for development and operation for track & field in China in 2008 Olympic game were put forward. |
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| Keywords: | 2008 Olympic game opportunity track & field marketing measures for challenge |
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