| 家庭本位文化在广告中的表现 |
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| 引用本文： | 温彩云.家庭本位文化在广告中的表现[J].长春理工大学学报(社会科学版),2007,20(3):64-66,73. |
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| 作者姓名： | 温彩云 |
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| 作者单位： | 东北师范大学传媒科学学院,吉林长春,130117 |
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| 摘 要： | 家庭本位文化是中国传统文化中很重要的一个方面,对当今中国人的思想情感和思维方式也产生着不可忽视的影响.广告作为一种社会亚文化,也自觉不自觉地包含了家庭文化的因素.文章从家庭文化及其衍发的四个方面,即人伦关怀、游予文化、爱国精神和民族情感以及绿色意识来看其在广告中的表现.
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| 关 键 词： | 家庭文化 人伦关怀 游子文化 民族情感 绿色意识 |
| 修稿时间： | 2006年12月11日 |
The Representation of Family Essence Culture in Advertising |
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| Wen Caiyun.The Representation of Family Essence Culture in Advertising[J].Journal of Changchun University of Science and Technology,2007,20(3):64-66,73. |
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| Authors: | Wen Caiyun |
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| Abstract: | Family essence culture is an important part of Chinese traditional culture,and also impacts inevitably on modern Chinese people's thoughts and thinking mode.As social sub-culture,AD includes Family Culture consciously or not.This paper mainly discusses its representation in AD,from the Family Culture and four parts derive from it.which is human concern and away-from-home people's culture and green consciousness,etc. |
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| Keywords: | family culture human concern traveler culture nation's sentiment green consciousness |
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