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| 信息传播及其生命周期对移动商务价值链运行的影响研究 | |
| 引用本文： | 张青敏,胡斌,刘婉. 信息传播及其生命周期对移动商务价值链运行的影响研究[J]. 管理学报, 2012, 0(4): 578-586 |
| 作者姓名： | 张青敏 胡斌 刘婉 |
| 作者单位： | 武汉大学信息管理学院;武汉理工大学审计处;华中科技大学管理学院 |
| 基金项目： | 国家自然科学基金资助重点项目(70731001) |
| 摘 要： | 为了研究信息传播及其所处生命周期阶段对移动商务价值链中各参与者价值分配的影响规律,设计了每个参与者属性、行为以及agent之间的互动规则,建立其价值链的多agent模型,并基于此建立复杂网络下信息在用户中扩散的多agent模型,对每个用户agent的信息传播和接收行为进行分析,从而对模型进行改进。利用Anylogic 6.5构建仿真模型,并进行仿真实验,利用SPSS对仿真结果进行统计分析,研究模型中各个参数的改变对价值分配的影响效果,依此归纳出各参与者提高价值的策略。 |
| 关 键 词： | 价值链 多agent仿真 复杂网络 信息传播 |
Impact of Information Spread and Its Lifecycle on Performance of Mobile Business Value Chain |
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| ZHANG Qingmin,HU Bin,LIU Wan. Impact of Information Spread and Its Lifecycle on Performance of Mobile Business Value Chain[J]. Chinese JOurnal of Management, 2012, 0(4): 578-586 | |
| Authors: | ZHANG Qingmin HU Bin LIU Wan |
| Affiliation: | 1.Wuhan University,Wuhan,China;2.Wuhan University of Technology,Wuhan,China 3.Huazhong University of Science and Technology,Wuhan,China) |
| Abstract: | For studying the impact of information spread and its lifecycle on the value distribution between all participants in the mobile business value chain,a multi-agent model of the value chain is built.It is formed by the participants,each participant’s attributes,and behavior and interaction rules between agents.A multi-agent model of information’s diffusion among users in complex network is built.The improved mathematics model describing each agent’s information dissemination and reception behavior is built based on the existing literature.Anylogic 6.5 is used to develop the above simulation models.Through simulation experiments and using SPSS,the effect of all various parameters in the model on the value distribution is explored.The corresponding strategies which could improve all participants’ value are summarized. |
| Keywords: | value chain multi-agent simulation complex network information spread |
| 本文献已被 CNKI 等数据库收录！ | |