跨文化管理与企业竞争优势

通过比较中国、德国、日本和美国几个国家民族的文化特点以及经营方式和价值理念,研究了跨文化管理在管理创新、提高差异化竞争优势、优化组织结构以及改善组织学习等几个方面的积极作用,阐述了跨文化管理有利于企业在资源整合、市场营销诸方面更加符合本土化经营,达到相互间的沟通和互融,提升企业的国际竞争力。

Cross-cultural management and corporation''''s competition advantages

By comparing the culture properties, the management modes and the value concept among China, Germany, Japan and the United States of American, this paper studies the important roles of cross-cultural management in management innovation, increasing the competition advantages of difference, optimizing the organizational structures as well as improving the organizational learning. The research shows that cross-cultural management is beneficial to the localization of the business management on resources allocating and marketing, getting easy and unstinting communication and promoting the corporation's international competence of competition.