"大客户"关系管理开发设计探讨

随着市场经济发展,客户的争夺越来越激烈.客户关系管理在企业管理中的重要作用越来越明显.然而企业的资源是有限的,我们只能管理一定数目的客户,特别是重点应放在创造企业价值20%的客户上.因此,一个新的概念--"大客户"关系管理的提出,使企业可以更好的管理"最优质"客户,合理分配关键资源成为可能.将就大客户关系管理系统的开发设计进行分析探讨.

Discussion on the Design and Development of Big Customer Relation Management

With the development of the management and marketing, the CRM plays a more important role in the corporation. But the resource of the corporation is limited; we can only administer a few of customers. So we get a new conception--big customer relation management, we can administer the customer and resource better. In this thesis, we will analyze the key customer relation management and talk about how to develop a system..