| 以实地调研为基础的工商管理案例教学研究 |
| |
| 引用本文： | 程宏伟,冯茜颖. 以实地调研为基础的工商管理案例教学研究[J]. 创新, 2008, 2(5) |
| |
| 作者姓名： | 程宏伟 冯茜颖 |
| |
| 基金项目： | 四川省教育厅教育科学研究科研项目 |
| |
| 摘 要： | 实地调研是工商管理案例教学的微观基础,是培养务实型管理人才的有效途径,在分析现有工商管理案例教学存在问题的基础上,强调实地调研的重要性,明确以实地调研为基础的工商管理案例教学的目标与特色,并按照系统机理构建教学体系,设计评价指标,用以衡量其运行效果。
|
| 关 键 词： | 实地调研 工商管理 案例教学 |
Research on the Case Study of Business Administration Based on the Field Survey |
| |
| CHENG Hong-wei,FENG Qian-ying. Research on the Case Study of Business Administration Based on the Field Survey[J]. Innovation, 2008, 2(5) |
| |
| Authors: | CHENG Hong-wei FENG Qian-ying |
| |
| Abstract: | Field survey is the microeconomic foundation of business administration's case study and the effective path to develop practical talents. Based on the analysis of existing problems to the case study of business administration.The paper stresses the importance of field survey; clarifies the objective and characteristic of business administration's case study, and constructs the education system in accordance with the principle of system, designs the evaluation indicators to measure operating efficiency. |
| |
| Keywords: | field survey business administration case study |
| 本文献已被 万方数据 等数据库收录！ |
|
