地方本科院校市场营销专业人才培养问题和对策研究

企业要想在激烈的竞争中生存下来，对市场营销人员的需要便不再是可有可无的了。但是目前地方本科院校在市场营销专业人才的培养上存在着很多问题，致使培养的人才达不到市场所需要求，所以地方本科必须在借鉴国外经验的基础上，转变教学和实习观念和方法，寻找适合中国特色的地方本科院校市场营销人才培养对策。

Study on the Cultivation Questions and Measures of the Specialized Talents of Marketing in the Local Undergraduate Institutes

The marketing talents have been in need if the enterprises want to exist in the gruelling competition.But at present there are many questions in the talent cultivation mode of marketing in the local undergraduate institutes,and the cultivated talents don't arrive at the request of the market,so the local undergraduate institutes must change the concept and the approach of instruction and learn,look for the cultivation measures of the major talents of marketing,which is suitable for Chinese character,based o...