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偏好市场下制造/再制造系统最优生产决策
引用本文:谢家平,王爽.偏好市场下制造/再制造系统最优生产决策[J].管理科学学报,2011,14(3).
作者姓名:谢家平  王爽
作者单位:上海财经大学国际工商管理学院,上海,200433
基金项目:国家自然科学基金资助项目,2007新世纪优秀人才支持计划资助项目
摘    要:从消费者对再制造产品和新产品有着不同的需求偏好入手,引入市场需求偏好函数,构建单一垄断生产商利润最大化的带约束生产决策模型,探讨偏好市场下的两期和无限期的最优产量-价格决策策略.此外,通过对再制造经济优化模型的数据模拟,分析消费者偏好系数对生产商利润、成本节约、产品价格的影响,为生产商的生产决策,以及政府如何影响消费者偏好决策提供指导建议.

关 键 词:再制造  生产策略  有偏好市场  经济优化

Optimal production decision model of the manufacturing/remanufacturing system in the heterogeneous market
XIE Jia-ping,WANG Shuang.Optimal production decision model of the manufacturing/remanufacturing system in the heterogeneous market[J].Journal of Management Sciences in China,2011,14(3).
Authors:XIE Jia-ping  WANG Shuang
Institution:XIE Jia-ping,WANG Shuang School of International Business Administration,Shanghai University of Finance & Economics,Shanghai 200433,China
Abstract:As many consumers value remanufactured products less than new products,we introduce a market that consists of heterogeneous consumers as well as demand function with preferences.We derive the optimal quantities and prices,and characterize the optimality conditions for a monopolist in a two period model and an infinite horizon model.In addition,we use numerical experiments for the economic optimization model of remanufacturing and explore the influences of consumer preference coefficient on manufacturer's pr...
Keywords:remanufacturing  production decision  heterogeneous market  economic optimization  
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