| 我国医疗体制改革对医疗机构的挑战及对策 |
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| 引用本文： | 廖跃华,华俊.我国医疗体制改革对医疗机构的挑战及对策[J].上海理工大学学报(社会科学版),2001,23(2):73-77. |
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| 作者姓名： | 廖跃华 华俊 |
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| 作者单位： | 1. 复旦大学,管理学院,上海,200433
2. 上海医疗器械高等专科学校,上海,200093 |
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| 摘 要： | 本文讨论了我国医疗体制改革给医疗机构带来的挑战,分析了医疗服务及其营销组合的特点.在此基础上,从实施差异化战略和改进医疗服务质量管理的角度,提出了迎接挑战的几个对策性建议.
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| 关 键 词： | 医疗体制改革 医疗服务特点 差异化战略 医疗服务质量管理 |
Challenges Brought by Medical System Reform to Its Organizations and Countermeasures |
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| Liao Yuehua Hua Jun.Challenges Brought by Medical System Reform to Its Organizations and Countermeasures[J].Journal of University of Shanghai For Science and Technilogy(Social Science),2001,23(2):73-77. |
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| Authors: | Liao Yuehua Hua Jun |
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| Abstract: | This paper discusses the challenge of medical institution brought by the medical system reform of our country, and analyses the characteristics of medical services and sales composition. From the angle of performing discrepancy strategy and improving the quality management of service, it put forwards several countermeasures for new challenges. |
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| Keywords: | medical system reform characteristics of medical service discrepancy strategy the quality management of medical service |
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