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加强社会转型时期道德文化建设,提升我国文化软实力
引用本文:肖华茂,彭剑. 加强社会转型时期道德文化建设,提升我国文化软实力[J]. 湖南人文科技学院学报, 2011, 0(6): 49-52
作者姓名:肖华茂  彭剑
作者单位:1. 湖南人文科技学院,经济与管理科学系,湖南,娄底,417000
2. 湖南人文科技学院,计算机科学技术系,湖南,娄底,417000
摘    要:
道德文化建设.事关国家文化软实力.我国社会转型时期的矛盾众多,主要包括经济利益矛盾、多元价值观导致的矛盾、民众的民主诉求、参政议政需求与制度的矛盾等.而社会经济关系的变化、个体价值多元化、道德失范成本太小、道德行为缺乏共识等是我国社会转型时期道德滑坡的主要原因.政府、企业和媒体在社会转型时期应通过加强道德文化建设来提升我国文化软实力.

关 键 词:社会转型时期  道德文化  软实力

Strengthening Moral Culture Construction to Improve Our Cultural Soft Power during Social Transformation Period
XIAO Hua-mao , PENG Jian. Strengthening Moral Culture Construction to Improve Our Cultural Soft Power during Social Transformation Period[J]. Journal of Hunan Institute of Humanities,Science and Technology, 2011, 0(6): 49-52
Authors:XIAO Hua-mao    PENG Jian
Affiliation:1.Department of Economy and Management Science,Hunan Institute of Humanities,Science and Technology,Loudi 417000,China; 2.Department of Computer Science and Technology,Hunan Institute of Humanities,Science and Technology,Loudi 417000,China)
Abstract:
Moral culture construction is a matter of national cultural soft power.There are many contradictions in our country social transformation period,including economic interest contradictions,the contradiction which multiple values leads to,contradictions among peoples pursuit of democracy,political demand and system etc.And the change of social economic relationship,a plurality of individual value,moral costs and the lack of consensus on ethical behavior etc.are the main reasons of the moral landslide in our country social transformation period.The government,enterprises and media should strengthen moral culture construction to promote our country’ s cultural soft power in the social transformation period.
Keywords:social transformation period  moral culture  soft power
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