食品安全网络舆情中的网络意见领袖

网络意见领袖在食品安全网络舆情引导过程中发挥重要作用,而网民对其信任程度是影响舆情引导效果的重要因素。通过问卷调查并结合多项Logistic模型对食品安全网络舆情中网民信任网络意见领袖的影响因素进行研究。研究结果显示,不实诚的损失、平台把关或审查制度、权威性、信息互动、阅读信息、法律约束以及查看微博等因素影响网民对网络意见领袖的信任。基于研究结果,提出食品安全网络舆情监管与引导的政策建议。

Network Public Opinion Leader in Food Safety Internet Public Sentiment

Network public opinion leaders play an important role in food safety internet public sentiment guidance , and the netizens＆#39;trust on network public opinion leaders is an important factor affecting public opinion guidance .Study on the factors affecting the netizens＆#39;trust on network public opinion leaders through the questionnaire and multinomial logistic model in food safety internet public sentiment has been made.The results show that loss resulted from dishonest behavior , platform checks or examine system , authority , information interaction , information from reading , legal constraints and microblog viewing are factors affecting the netizens＆#39;trust on network public opinion leaders .Based on the results , suggestions have been proposed on policies guiding and supervising food safety Internet public sentiment .