| 体验经济的成因与价值分析 |
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| 引用本文： | 汪秀英.体验经济的成因与价值分析[J].北京工商大学学报(社会科学版),2005,20(1):46-50. |
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| 作者姓名： | 汪秀英 |
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| 作者单位： | 首都经济贸易大学,工商管理学院,北京,100026 |
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| 摘 要： | 体验经济是一种全新的经济形态,它的出现改变了企业的生产方式,更改变了消费者的消费方式。体验经济是市场经济完善化的标志,是服务经济的一种延伸,是信息网络时代的必然产物。体验经济的运行使顾客价值得到了全面的体现,同时也使企业的品牌价值得以全面提升。
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| 关 键 词： | 体验 经济 成因 价值 |
| 文章编号： | 1009-6116(2005)01-46-04 |
| 修稿时间： | 2004年10月15日 |
Analysis on the Cause and Value of Experience Economy |
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| WANG Xiu-ying.Analysis on the Cause and Value of Experience Economy[J].Journal of Beijing Technology and Business University:Social Science,2005,20(1):46-50. |
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| Authors: | WANG Xiu-ying |
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| Abstract: | Experience economy is a brand-new economic form. Its emergence has changed the production way of enterprises and the consumption way of customers. Experience economy is a symbol of market economy to perfection, an extension of service economy and an inevitable outcome of information network times. The operation of experience economy brings the customer's value into full play. In the meantime, it also improves the brand value of enterprise. < |
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| Keywords: | experience economy cause value |
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