易逝产品供应链利润分析

易逝产品的特殊性决定了它对顾客订单生产模式的需要,以及对供应链层面的市场竞争的依赖.利润模型分析表明,在由一个供应商和一个零售商组成的两级供应链中,供应商具有基于传统销售前的低成本生产模式和基于顾客订单生产的高成本生产模式.后者不但可以满足零售商的紧急订货,还能够通过供应商和零售商合作,通过制定合理的批发价格和回购价格,实现供应链利润的帕累托优化.

Analysis of the Supply Chain Profit of Perishable Products Based on Customer Order Driven Production

This paper analyses the supply chain profit of perishable products under two kinds of modes of production and order. Considering a two stage supply chain composed of one supplier and one retailer, supplier has a traditional low cost mode of production before sales, as well as a high cost mode of production based on customer orders which could meet the emergency orders from retailer. Since the market demands for perishable products fluctuate wildly, the mode of production based on customer orders performs better than the traditional pre-sale mode where there is loss of stockout. The research shows that there is a reasonable wholesale price and buy back price to make the profit of the two modes achieving Pareto optimality when the customer order driven production is adopted. All our findings are illustrated by a numerical example.