| 广告作品结构新探 |
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| 引用本文： | 星亮,王天权.广告作品结构新探[J].暨南学报,2006,28(2):137-140. |
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| 作者姓名： | 星亮 王天权 |
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| 作者单位： | 暨南大学新闻与传播学院 广东广州510632 |
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| 摘 要： | 广告作品是广告活动的核心要素之一。从符号学的观点来看,广告作品是一种多层次结构构成的符号集合体,具体来讲,广告作品是一种由物质(理)层、语言层和意义层三个层次构成的符号集合体,是物质(理)、语言和意义组成的信息系统。
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| 关 键 词： | 广告作品 广告作品结构 符号集合体 |
| 文章编号： | 1000-5072(2006)02-0137-04 |
| 修稿时间： | 2005年10月8日 |
On Advertising Works Structures |
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| XING Liang,WANG Tian-quan.On Advertising Works Structures[J].Journal of Jinan University,2006,28(2):137-140. |
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| Authors: | XING Liang WANG Tian-quan |
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| Abstract: | The advertising work is one of the essential factors in an advertising activity.This paper,based on the analysis of the inner structure of advertising works,holds that advertising works are a collective body composed of a multi-layer structure of matter,language and meaning and an information system of them,thus presenting some views on the concept of advertising works structures and research meanings. |
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| Keywords: | advertising works advertising works structure symbol aggregate |
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