农村精英的协同发展与困境解析——基于浙江乡村旅游文化内涵建设的研究

文化是旅游的灵魂,乡村旅游文化内涵的单薄是造成乡村旅游品质低下的根本原因。加强乡村旅游文化内涵建设是一个多方联动的过程,以安吉”竹叶龙”复兴为例,从动态的视角剖析农村精英在乡村旅游文化内涵建设中的建构与消解作用。正视和应对乡村旅游文化内涵建设,一要以精英均势助推乡村旅游文化内涵建设;二要加强精英与民众的团结,鼓励社区参与乡村旅游文化内涵建设。

Coordinated Development of the Rural Elite and the Trouble Analysis--Based on the Cultural Connotation Construction of Rural Tourism in Zhejiang Province

Culture is the soul of tourism, the low quality of rural tourism root causes is caused by the weak of the rural tourism and cultural connotation. It'' s a keenly promoted synergies in the process of all to strengthen the cultural connotations of rural tourism. From the perspective of the dynamic analysis, the rural elite is the role of the construction and deconstruction in the construction of cultural connotations of rural tourism, taking the revival of Bamboo Dragon as example. To address and respond to rural tourism and cultural connotation construction, a balance of power should boost rural tourism and cultural elite connotation of cultural construction; Second, we must strengthen the unity of the elite and the people, encourage community participation in construction of rural tourism and cultural connotations.