| 市场营销专业公共关系策划课程教学模式探讨 |
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| 引用本文： | 叶科.市场营销专业公共关系策划课程教学模式探讨[J].武汉科技大学学报(社会科学版),2006,8(3):93-95. |
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| 作者姓名： | 叶科 |
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| 作者单位： | 武汉科技大学,管理学院,湖北,武汉,430081 |
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| 摘 要： | 公共关系策划是一门理论性、实践性和应用性都很强的课程。在实际教学中,对市场营销专业学生采用理论讲授、案例教学和策划实践三方面相结合的教学模式,有利于提高学生的专业素质和技能,从而培养出适应社会和市场需要的营销人才。
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| 关 键 词： | 公共关系策划 教学模式 案例教学 策划实践 |
| 文章编号： | 1009-3699(2006)03-0093-03 |
| 修稿时间： | 2006年2月21日 |
Teaching the Course of "Public Relations Planning" to Marketing Majors: Discussions on Teaching Mode |
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| YE Ke.Teaching the Course of "Public Relations Planning" to Marketing Majors: Discussions on Teaching Mode[J].Journal of Wuhan University of Science and Technology(Social Science Edition),2006,8(3):93-95. |
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| Authors: | YE Ke |
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| Abstract: | "Public relations planning" is a course with theoretical and practical application.In the course of teaching,to unite lectures and case analysis with planning practice is helpful for the marketing majors to improve their professional skills and capabilities so that marketing professionals who are good at meeting social needs would be turned out. |
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| Keywords: | "public relations planning" teaching mode case teaching planning practice |
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