| 基于顾客的饭店品牌价值影响因素的实证研究 |
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| 引用本文： | 吴东晓.基于顾客的饭店品牌价值影响因素的实证研究[J].南开管理评论,2003,6(1):14-19. |
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| 作者姓名： | 吴东晓 |
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| 作者单位： | 浙江大学管理学院 |
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| 摘 要： | 本研究在对基于顾客的饭店品牌价值影响因素进行分析的基础上,探讨了饭店企业中服务质量对品牌表现的作用影响,分析了品牌认知如何与服务质量共同作用于顾客满意度和忠诚度。研究的主要结论为:在服务质量对品牌满意的作用和影响上,品牌认知与服务质量存在着显著的交互作用,品牌态度的强弱影响了服务质量与顾客满意度的关系。
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| 关 键 词： | 饭店品牌 品牌价值 服务质量 |
Research on Factors of Customer-based Hotel Brand Value |
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| Wu Dongxiao.Research on Factors of Customer-based Hotel Brand Value[J].Nankai Business Review,2003,6(1):14-19. |
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| Authors: | Wu Dongxiao |
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| Institution: | Wu Dongxiao |
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| Abstract: | Based on analysis of factors of customer-based hotel brandValue, the study examined how service quality influences hotel brandperformance, and analyzed how brand awareness moderates their relations.The main result was that there is a significant interaction between hotelservice quality and brand awareness, that brand attitude affects therelations between hotel service quality and customer satisfaction. |
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| Keywords: | Hotel Brand Brand Value Service Quality |
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