| 新闻标题中强势模因的建构 |
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| 引用本文： | 胡燕.新闻标题中强势模因的建构[J].上海理工大学学报(社会科学版),2016,38(3):236-241. |
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| 作者姓名： | 胡燕 |
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| 作者单位： | 北京协和医学院 人文学院, 北京 100005 |
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| 摘 要： | 模因主要通过模仿得到复制、传播和发展，复制能力强、传播范围广、存活时间长的模因便成为强势模因。新闻作者通常采用恰当的模因传播策略对成语谚语、流行歌曲等进行语言变异，建构新闻标题中的强势模因。强势模因使新闻标题更具感染力和传播力，更能吸引读者。模因论为新闻标题的研究提供了一个新视角，同时也有力地解释了成功的新闻标题应当具备的条件。
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| 关 键 词： | 新闻标题 强势模因 传播策略 |
| 收稿时间： | 2014/3/26 0:00:00 |
Construction of Strong Memes in News Headlines |
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| Hu Yan.Construction of Strong Memes in News Headlines[J].Journal of University of Shanghai For Science and Technilogy(Social Science),2016,38(3):236-241. |
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| Authors: | Hu Yan |
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| Institution: | School of Humanities, Peking Union Medical College, Beijing 100005, China |
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| Abstract: | Memes are duplicated,transmitted and developed by means of simulation,among which those with strong duplication,wide spread and long life become strong memes.The news writer frequently adopts proper communication strategies to transform idioms,proverbs and popular songs so as to construct strong memes in headlines.It turns out that strong-meme-based news headlines can be more eye-catching and more probable to be widely spread.Memetics not only provides a new angle for the research of news headline but also effectively explains what excellent headlines should be like. |
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| Keywords: | news headline strong meme communication strategy |
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