农业标准化示范基地绩效测评

农业标准与其配套体系的结合使用能改善市场效率，但我国的农业标准化的实际绩效如何尚缺乏严谨的实证数据支持。利用浙江省农业标准化示范基地的调查数据，从经济效益与社会效益（产业化带动能力）两个维度对标准化实施载体——示范基地的绩效进行测评。结果显示：标准化示范基地的土地、资本、劳动力的产出弹性分别为0.23、0.323、0.447；单位面积标准化投入资金对带动农户数目存在负向影响；标准化过程中人力资本的投资具有显著的正向效应；管理体系认证能显著提升示范基地的经济效益，有机认证则显著降低了基地的经济效益，地理标志认证能显著增强基地的产业化带动能力；知名品牌能获得一定的市场溢价。

Performance Analysis of Agricultural Standardization Demonstration Bases in Zhejiang

The cooperating implementation of agricultural standard and its supporting system may improve market efficiency, but the actual performance of agricultural standardization in China still lack of rigorous empirical data support. Using the data of agricultural standardization demonstration bases in Zhejiang province, the paper evaluates the performance of demonstration bases, which is the implementation carrier of agricultural standardization in the dimensions of economic benefits and social benefits. The empirical result indicates that the output elasticity of the land, capital and labor is 0.23, 0.32 3and 0.447 respectively; the standardization investment per area unit has negative effect on farmers to take part in the process of agricultural standardization; the human capital investment in the process of standardization has significantly positive effect on both benefits; sub-industry type of demonstration bases has opposite effects on the two kinds of performance; management system certification significantly improves the economic benefit of demonstration bases, organic certification reduces the economic benefits significantly, geographical indication certification significantly enhances the industrialization driving ability of bases; and the well-known brands obtains certain price premium on the market.