旅游市场拓展的组合模型及实证

旅游市场拓展系统由旅游景区、客源市场与周邻旅游区的空间布局等结构要素组成,它们构成了引力与动力、竞争分流与协作聚集的关联,影响着旅游市场的合理拓展。旅游市场拓展的组合模型包括对应类型分析、拓展类型分析和竞争修正系数微调三个步骤,通过这些分析可以选择出合理的旅游目标市场与目标市场区域。实证表明该模型为旅游市场拓展类型的最优选择提供了一种可行的思路。

Combination Model in the Development of Tour Market and Its Demonstration

The essences composing the development system of tour market include scenic spot,tourist source market and the spatial distribution of the neighboring scenic spot.The combination models in the development of tour market include three steps,which are the analysis on corresponding types,the analysis on development types and the tiny adjustment of competing modify coefficient.The essence of the traveling market development is the activity of expanding the market space and the scale of the good market in the traveling scenic area.Tourist target market and its extent are received on the base of these analyses.It is indicated in the demonstration that a feasible idea on the choosing of the developing type of tour market is provided by the combination model.