| 经营品牌占领市场 |
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| 引用本文： | 蒿亚琍.经营品牌占领市场[J].江汉大学学报(人文科学版),2002,21(2):89-92. |
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| 作者姓名： | 蒿亚琍 |
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| 作者单位： | 江汉大学,商学院,湖北,武汉,430056 |
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| 摘 要： | 现代企业要占领市场就必须经营品牌。经营品牌是企业占领市场的法宝。现代企业在经营品牌过程中,要以产品质量为基础,做好品牌的个性定位,维护好企业的品牌形象,保护好企业的品牌,占领国内市场,进军国际市场。
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| 关 键 词： | 品牌 市场 竞争 |
| 文章编号： | 1006-6152(2002)02-0089-04 |
| 修稿时间： | 2001年12月24 |
Manage Their Own Brands and Occupy the Market |
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| HAO Ya-li.Manage Their Own Brands and Occupy the Market[J].Journal of Wuhan Institute of Education,2002,21(2):89-92. |
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| Authors: | HAO Ya-li |
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| Abstract: | This essay suggests that the modern enterprises must manage their own brand names if they want to occupy the market. In the managing process, the modern enterprises should maintain the quality of their products, define their character, preserve the enterprises' images, protect their brands and to occupy the national market and enter the international market. |
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| Keywords: | brand market competition |
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