| 技术多样化对企业竞争优势的影响机制探析 |
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| 引用本文： | 何郁冰,陈劲.技术多样化对企业竞争优势的影响机制探析[J].西安电子科技大学学报(社会科学版),2009,19(4):71-76. |
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| 作者姓名： | 何郁冰 陈劲 |
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| 作者单位： | 1. 福州大学公共管理学院,福建,福州,350108
2. 浙江大学公共管理学院,浙江,杭州,310027 |
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| 基金项目： | 国家自然科学基金项目 |
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| 摘 要： | 从产品创新战略角度探讨了企业技术多样化对其竞争优势构筑的影响及作用机理。研究结果表明，企业内部的技术多样化促进了企业实施产品创新战略，进而对其构筑竞争优势有积极影响。
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| 关 键 词： | 技术多样化 产品创新战略 企业竞争优势 |
Impact of Firm Technological Diversification on Its Competitive Advantage |
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| HE YUBING,CHEN JIN.Impact of Firm Technological Diversification on Its Competitive Advantage[J].Journal of Xidian University (Social Sciences Edition),2009,19(4):71-76. |
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| Authors: | HE YUBING CHEN JIN |
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| Institution: | 1 College of Public Administrative, Fuzhou University, Fuzhou, 350108, China; 2 College of Public Administrative Hangzhou University, Hangzhou, 310027, China) |
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| Abstract: | In constructing the competitive advantage in a firm, intra-firm technological diversification plays an important role. The paper probes into the relationship between firm technological diversification and its competitive advantage from the point of view of product innovation strategy. The research suggests that technological diversification can promote the conduction of the product innovation strategy and then improve competitive advantage of a firm. |
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| Keywords: | Technological diversification Product innovation strategy Competitive advantage |
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