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Performing a strategy's world: How redesigning customers made relationship banking possible |
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| Authors: | Zsuzsanna Vargha |
| Institution: | University of Leicester, 213 Ken Edwards Building, School of Business, University of Leicester, University Road Leicester, LE1 7RH UK |
| Abstract: | |
| Keywords: | Banking strategy Customer Relationship Management Interaction Performativity Actor-networks Social studies of finance Selling Customer value |
| 本文献已被 ScienceDirect 等数据库收录！ | |