基于返利策略的易逝品供应链合同研究

本文研究了在单个供应商和多个零售商构成的易逝品两级供应链中,当供应商和零售商关于市场需求分布存在信息不对称,且供应商采用返利策略时,供应商如何制订供应链合同相关条款,以实现供应商期望利润最大化的问题.本文建立了解决该问题的期望值模型,给出了几种情形下的求解方法.最后假设市场需求呈均匀分布,通过算例分析定量刻画了供应商对零售商实施分级管理的价值,并讨论了返利策略与其他常见策略的异同.

Study on Supply Contract of Perishable Goods Based on Target Rebates

In a two-stage supply chain of perishable goods composed by a supplier and multi-retailers,there exists asymmetric information about demand distributions between supplier and retailers.In additional supplier adopts target rebates.This paper studies how supplier designs terms of supply contract to maximize its profit under the above environments.This paper builds a model to solve this problem,and puts forward solutions under different conditions.At last we assume demand distributions are uniform,and analyze the value of classification management quantitive,and discuss the differences among popular policies.