| 名牌创立的误区 |
| |
| 引用本文： | 李晓红,张凤海.名牌创立的误区[J].管理科学,2001,14(1):38-40. |
| |
| 作者姓名： | 李晓红 张凤海 |
| |
| 作者单位： | 大连轻工业学院, |
| |
| 摘 要： | 论述了在名牌创立过程中出现的一些问题，纠正了对名牌认识的错误想法，指出名牌并非是评优翻版，高档、高科技的产品仅靠宣传是不能创造名牌的，应注意其持久性、国际性，同时注意名牌的延伸问题。
|
| 关 键 词： | 高科技 延伸 持久性 |
| 文章编号： | 1002-2252(2001)01-0038-03 |
| 修稿时间： | 2000年8月22日 |
Establishing Famous Brands |
| |
| LI Xiao-hong,ZHANG Feng-hai.Establishing Famous Brands[J].Management Sciences in China,2001,14(1):38-40. |
| |
| Authors: | LI Xiao-hong ZHANG Feng-hai |
| |
| Abstract: | The article is about some problems of the creation on the name brand and rectifies some misunderstanding of the name brand. In addition, it points out that the name brand cannot be appraised through comparison. The name brand is not equal to being high in price and high in technology, and it cannot be created only through advertisement either. The name brand must be full of durable perseverance, international reputation and broad extension. |
| |
| Keywords: | |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
