| 不确定需求下闭环供应链定价模型研究 |
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| 引用本文： | 张克勇,周国华.不确定需求下闭环供应链定价模型研究[J].管理学报,2009,6(1):45-50. |
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| 作者姓名： | 张克勇 周国华 |
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| 作者单位： | 1. 西南交通大学经济管理学院;中北大学经济管理学院
2. 西南交通大学经济管理学院 |
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| 基金项目： | 铁道部科技研究开发计划项目 |
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| 摘 要： | 构建了不确定需求下1个制造商与1个销售商组成的具有产品再造的闭环供应链定价模型.利用博弈理论对2种定价模型进行了分析,得到了一些结论.进一步通过数值仿真定量分析了各模型中新产品制造成本变化对废旧品回收价格、市场销售价格和系统及其成员利润期望值的影响.比较2个定价模型发现集中决策的市场回收价格高于分散决策,销售价格低于分散决策,销售量大于分散决策,系统的利润期望值大于分散决策.
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| 关 键 词： | 闭环供应链 不确定需求 博弈 定价 |
Price Decision Models for Closed-loop Supply Chain under Uncertain Demand |
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| ZHANG Keyong,ZHOU Guohua.Price Decision Models for Closed-loop Supply Chain under Uncertain Demand[J].Chinese JOurnal of Management,2009,6(1):45-50. |
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| Authors: | ZHANG Keyong ZHOU Guohua |
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| Institution: | 1.Southwest Jiaotong University;Chengdu;China;2.North University of China;Taiyuan;China |
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| Abstract: | The price decision models of closed-loop supply chain that is composed of one manufacturer and one retailer with product remanufacturing under uncertain demand was built.The price models were analyzed by game theory,and some conclusions were obtained.The callback product price,the sale price,the expected profit of the system and its members under different new product manufacturing cost were further analyzed numerically.By making the comparison between the two closed-loop supply chain models,it is found tha... |
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| Keywords: | closed-loop supply chain uncertain demand game pricing |
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