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战略联盟内部的相互信任及其建立机制
引用本文:王蔷.战略联盟内部的相互信任及其建立机制[J].南开管理评论,2000,3(3):13-17.
作者姓名:王蔷
作者单位:上海财经大学国际工商管理学院
摘    要:战略联盟是近年来涌现的企业发展战略中极为重要的一种组织形式,也是管理理论界探讨的热门话题之一。本文探讨了战略联盟内部成员企业在组建和运转过程中的相互信任问题,剖析了战略联盟内部相互信任的定义、作用及其形式,并提出了建立相互信任的各种措施。

关 键 词:战略联盟  相互信任  脆弱性  机会主义

The Problems and Measurements of Mutual Trust within Strategic Alliance
Wang Qiang.The Problems and Measurements of Mutual Trust within Strategic Alliance[J].Nankai Business Review,2000,3(3):13-17.
Authors:Wang Qiang
Abstract:Strategic alliance is the most important organization strategy form in recent year's strategic development, as well as one of the hottest management topics in the related research area. This article emphasizes on the issue of mutual trust within the membership of strategic alliances along with the formation and implementation of alliances, putting forward different methods of establishing the mutual trust with the strategic alliance on the basis of the definitions, functions and forms of mutual trust.
Keywords:Strategic Alliance  Mutual Trust  Fragility  Opportunism  
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