中国市场营销发展趋势探索

中国经济发展要融入世界经济发展的快车道，需要通过市场营销的推动。经过20多年的发展，中国虽然基本确立了有中国特色的市场营销体系，但仍面临一系列需要解决的紧迫问题。中国市场营销在21世纪初由于具备良好的经齐环境、政治环境、国际环境和科技环境，已面临着发展的大好机遇。中国市场营销发展趋势主要是进行市场营销的战略调整、制定和寻求适合中国市场营销发展的正确对策与途径。

Trend Analysis of China's Marketing Development

Marketing force is needed to push forward China's economic development onto the expressway of world economic development. Although the marketing system with Chinese characteristics has been basically established after twenty-odd years' development, a series of problems still remains unsolved. However, favorable political, economic, technological and international environments in the early 21~st century present great opportunities for the growth of marketing in China. The general trends of China's marketing development are to make strategic readjustments and to formulate policies and ways suitable to the further development of marketing in China.