| 国外应对"白色浪潮"的新媒体策略对我国的启示 |
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| 引用本文： | 陈月华,吕妍.国外应对"白色浪潮"的新媒体策略对我国的启示[J].学术交流,2011(1). |
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| 作者姓名： | 陈月华 吕妍 |
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| 作者单位： | 哈尔滨工业大学媒体技术与艺术系,哈尔滨,150006 |
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| 基金项目： | 教育部人文社会科学研究规划项目“运用新媒体服务缓解‘空巢’老人精神空虚的策略研究”(09YJAZH021)的部分成果 |
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| 摘 要： | 在白色浪潮席卷全球的背景下,我国对于老年人的社会保障、经济供给等方面给予了充分的关注,但在利用新媒体策略应对老龄化进程的探索上还显薄弱。随着新媒体技术向日常生活的嵌入与渗透,用以解决老年人的一些心理和生理问题不失为一条值得探索的途径。一些发达国家对老年人的社会舆论引导策略,对功能性自理理念的宣传策略,对新媒体产业建设的专业化策略,以及针对不同身体状况的老年人利用新媒体的具体解决方案,都值得我们充分学习和借鉴。
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| 关 键 词： | “白色浪潮” 新媒体 老龄化 |
Foreign New Media Strategies against "Wave of Gray Hair" and Its Enlightenment |
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| Chen Yuehua,Lv Yan.Foreign New Media Strategies against "Wave of Gray Hair" and Its Enlightenment[J].Academic Exchange,2011(1). |
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| Authors: | Chen Yuehua Lv Yan |
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| Institution: | Chen Yuehua,Lv Yan(Department of New Media and Arts,Harbin Institute of Technology,Harbin 150006,China) |
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| Abstract: | Against the global background of gray hair wave,our social security and economic supply for senior citizens deserve more attention,but it seems weaker exploration of new-media strategy against aging process.With its penetration into daily life,new media technology can be regarded as an approach to psychological and physiological problems of the aged.We should study and draw experiences from some developed countries,such as state's guiding strategy of the aged in social public opinion,publicity strategy of f... |
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| Keywords: | wave of gray hair new media aging |
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