金融危机下中小企业营销策略探讨

席卷全球的金融危机对我国中小企业造成了巨大冲击,中小企业的生存和发展遇到了前所未有的困难。分析金融危机对中小企业的影响,并从营销的角度提出中小企业应对金融危机的策略。

Marketing Strategy for Small and Medium Enterprises to Explore Under the Financial Crisis

Sweeping through the world financial crisis on small and medium enterprises in China has caused great impact on the survival and development of small and medium-sized face of unprecedented difficulties. This paper analyzes the financial crisis on SMEs, and searches strategies to deal with financial crisis with a marketing point of view of small and medium-sized.