| 三个连续链的世博会旅游形象研究——以重庆市民对世博会感知为例 |
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| 引用本文： | 谭建伟,杨杰,胡平.三个连续链的世博会旅游形象研究——以重庆市民对世博会感知为例[J].重庆大学学报(社会科学版),2010,16(6):1-9. |
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| 作者姓名： | 谭建伟 杨杰 胡平 |
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| 作者单位： | 重庆理工大学经济与贸易学院;上海第二工业大学国际交流学院;华东师范大学商学院; |
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| 基金项目： | 重庆市重点人文社科基地专项 |
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| 摘 要： | 尽管国内对于旅游形象方面的研究不少,但缺乏对世博会旅游形象的探讨.文章以重庆市民为例从旅游形象三个连续链的角度探讨世博会的完整旅游形象.研究结果表明:重庆市民对世博会旅游形象的评价都是正面;在世博会的三个连续链整体形象方面,重庆市民认为"美食小吃"、"商机/贸易"、"嘈杂/人多""特色展品/各国珍宝"和"冷漠"也是世博会的形象,而这些在封闭式题项中没有出现.
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| 关 键 词： | 世博会 旅游形象 重庆市民 |
| 收稿时间： | 2009/12/20 0:00:00 |
A Study of the Perceived Image of the World Expo: A Case of Chongqing Public |
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| TIAN Jian wei,YANG Jie and HU Ping.A Study of the Perceived Image of the World Expo: A Case of Chongqing Public[J].Journal of Chongqing University(Social Sciences Edition),2010,16(6):1-9. |
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| Authors: | TIAN Jian wei YANG Jie and HU Ping |
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| Institution: | TIAN Jian-wei1,YANG Jie2,HU Ping3(1.School of Economics and Trade,Chongqing University of Technology,Chongqing 400050,P.R.China,2.Faculty of International Exchange,Shanghai Second Polytechnic University,3.School of Business,East China Normal University,Shanghai 200062,P.R.China) |
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| Abstract: | Tourism image is the first step of design of destination image,which plays an important role in tourism marketing.On the basis of the literature research of tourism image,this paper takes a questionnaire survey in Chongqing to investigate the tourism image of World Expo.The major conclusions are summarized as follows: the evaluations of Chongqing public about tourism image of the World Expo are positive.From the result of open-ended questions,the gourmet snacks,business / trade, indifferent,treasureand nois... |
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| Keywords: | World Expo tourism image Chongqing public |
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