城市形象设计理论探讨

城市形象指城市给予人们的综合印象。城市形象设计研究在于突出城市独特的社会文化环境，提高市民的思想道德素质，塑造城市有个性特色的文化内涵，以形成凝聚力，提高城市知名度，为经济发展提供良好的外部环境。通过比较分析城市形象设计与企业形象设计，探索城市形象设计应考虑的影响因素、遵循的程度和应包含的内容，以推动城市形象设计理论研究。

Exploration of City Identity System Theory

City image is a synthetical impression which gives people. The research of city identity system lies in stressing unique social culture environment, improving the ideological quality of people, and portraying characteristic cultural connotation of city, so as to form internal unity strength, improve external prestige and afford a good environment for economic development. Through comparing city identity system with corporation identity system, this paper explores the influence factors, the designing procedure and content of city identity system, in the hope of pushing the research of city identity system theory forward.