重庆都市旅游形象定位研究

重庆是我国西部地区唯一的直辖市,一直是西南地区最大的工商业中心城市和水陆空交通枢纽,城区内独特的山城都市风貌、深厚的历史文化积淀,为开展商务会展旅游、观光休闲旅游奠定了雄厚的基础.发展重庆都市旅游有着深刻的形势背景基础、旅游资源基础、社会经济发展前景基础和旅游产业合理布局的基础.但自重庆都市旅游出现以来,人们一直都在探求它的主题与形象.本文在问卷调查的基础上,对重庆的地方性和旅游者感知进行了分析,同时也对西部地区主要旅游城市竞争替代性进行了探讨,提出重庆都市旅游的形象口号为"神奇西部,热力重庆,风光三峡".

Chongqing's Tourism Images Positioning Based on Investigation

Chongqing is a municipality in west China, which has been a biggest industrial & commercial city and transports center in the south west of China. Chongqing has the particular mountainous landscape, long history, which robust the basis for commerce & exhibition tourism and recreation activities. To develop Chongqing's city tourism has its profound situation foundation, such as abundant tourism resources, good prospects of social economic development and appropriate tourism industry distribution. However, since the emergence of Chongqing's city tourism, people have been seeking for its theme and images. This essay analyzes the local characteristics of Chongqing and the tourists perception, meanwhile ,it discusses the present tourism competition environment among the main cities in west China, based on the questionnaire investigation. Finally, it advocates that the catchword of Chongqing's city tourism is "miracle Western, vigorous Chongqing and brilliant Three Gorges".