| 试析宣传效应的实现规律 |
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| 引用本文： | 胡钰.试析宣传效应的实现规律[J].河北大学学报(哲学社会科学版),2001,26(3):94-96. |
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| 作者姓名： | 胡钰 |
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| 作者单位： | 清华大学,传播系,北京,100084 |
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| 摘 要： | 宣传是一种目的性极强的劝服性传播。检验宣传质量的高低 ,主要应依据宣传的效应 ,也即受众在多大程度上接受宣传者的意图并付诸实践。根据对宣传的传播过程的考察 ,分析宣传效应与传播要素之间的规律性联系 ,并以此来探讨提高我国宣传工作实效性的对策
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| 关 键 词： | 宣传效应 传播模式 实现规律 |
| 文章编号： | 1005-6378(2001)03-0094-03 |
| 修稿时间： | 0200年4月3日 |
On the Implementing Law of Propaganda Effect |
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| HU Yu.On the Implementing Law of Propaganda Effect[J].Journal of Hebei University(Philosophy and Social Science),2001,26(3):94-96. |
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| Authors: | HU Yu |
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| Abstract: | Propaganda is a kind of persuasive communication with a strong intention.In order to review the quality of propaganda,the effect caused by propaganda should be the most important factor,which means we must consider whether the audience can accept the propaganda and practise according to it.This article analyzes the communicating process of propaganda,and especially pays attention to the interactive link between the propaganda effect and its communicating factors.The aim is to improve the actual effect of propaganda. |
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| Keywords: | propaganda effect communicating model implementing law |
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