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略论延安《解放日报》的广告特色
引用本文:王玉蓉,白贵.略论延安《解放日报》的广告特色[J].河北大学学报(哲学社会科学版),2003,28(4):116-118.
作者姓名:王玉蓉  白贵
作者单位:河北大学,新闻传播学院,河北,保定,071002
摘    要:延安时期的《解放日报》刊发过大量广告,这些广告从新闻之外的角度,为读者提供政治、经济、生活等信息,为边区经济建设做出了贡献。它们不仅是解放区广告的重要组成部分,而且也构成中国广告史重要的一页。这些广告内容丰富、形式多样、特色鲜明,尤其是本真、诚信的广告特色,对今天的广告业仍然具有较强的现实意义。

关 键 词:延安  解放日报  广告
文章编号:1005-6378(2003)04-0116-03
修稿时间:2003年7月10日

An Analysis of the Characteristics of Advertisements in Liberation Daily in YanAn
WANG Yu-rong,BAI Gui College of Journalism and Communication,Hebei University,Baoding ,China.An Analysis of the Characteristics of Advertisements in Liberation Daily in YanAn[J].Journal of Hebei University(Philosophy and Social Science),2003,28(4):116-118.
Authors:WANG Yu-rong  BAI Gui College of Journalism and Communication  Hebei University  Baoding  China
Institution:WANG Yu-rong,BAI Gui College of Journalism and Communication,Hebei University,Baoding 071002,China
Abstract:YanAn Liberation Daily carried a large number of advertisements. These advertisements, like the news, provided information of politics, economy and daily life for readers and contributed towards border district's economy. These advertisements were not only an important part of the Liberation district advertisement but also an important part in the Chinese advertisement history. All these advertisements are of abundance of contents, variety of forms, distinctiveness of characteristics. Its the feature of credibility and truthfulness still has more realistic meaning to today s advertisement industry.
Keywords:YanAn  Liberation Daily  advenisement  
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