京津冀文化消费的影响因素与结构特征

在京津冀协同发展战略中,文化创意产业在取得初步发展成果的同时,还依旧面临着不少亟待解决的问题。采用问卷调查法实地走访采集区域居民文化消费数据,并进一步通过决策树算法进行数据挖掘,发现京津冀文化消费的影响因素及结构特征,据此提出打造区域共同文化品牌、保障居民收入持续平稳增长、针对青少年文化消费市场创新营销模式、培养其正确的文化价值观及文化创新能力等改进措施,从而优化推动京津冀文化消费市场协同发展的路径,打造互联互通、开放统一的区域文化消费市场,使区域居民文化消费需求成为促进文化产品供给的市场新动力。

Influencing Factors and Structure Characteristics of Cultural Consumption in Beijing-Tianjin-Hebei Region

In the coordinated development of Beijing-Tianjin-Hebei region,the cultural and creative industries are still facing many problems to be solved while they have made preliminary achievements. This paper collects the cultural consumption data of regional residents through questionnaires,and uses decision tree algorithm for data mining,aiming to find the influencing factors and structural characteristics of cultural consumption in Beijing-Tianjin-Hebei region. Based on this,this paper puts forward some improvement measures,such as creating regional common cultural brand,ensuring the continuous and stable growth of residents income,innovating marketing mode for teenagers cultural consumption market,and cultivating their correct cultural values and cultural innovation ability,which helps to expand the new path of promoting the coordinated development of cultural consumption market in Beijing-Tianjin-Hebei region,create an inter-connected,open and unified regional cultural consumption market,and let regional residents cultural consumption demand become a new market driving force in promoting the supply of cultural products.