| 多模态隐喻性语篇意义的认知构建——多模态转喻和隐喻互动下的整合 |
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| 引用本文： | 赵秀凤,苏会艳.多模态隐喻性语篇意义的认知构建——多模态转喻和隐喻互动下的整合[J].北京科技大学学报(社会科学版),2010,26(4):18-24,30. |
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| 作者姓名： | 赵秀凤 苏会艳 |
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| 作者单位： | 中国石油大学外语系; |
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| 摘 要： | 文章从认知的角度对一则多模态广告语篇的意义进行探讨,旨在以概念转喻和隐喻为切入点,聚焦隐喻性多模态广告语篇中整体意义的动态构建过程。在概括总结多模态隐喻特点的基础上,本文指出,隐喻性多模态语篇整体意义的产生源于在转喻和隐喻互动基础上进行的概念合成。从认知构建的角度对语篇加以研究有助于从本质上阐释多模态广告实现劝说和审美功能的心理动因。
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| 关 键 词： | 多模态隐喻 多模态转喻 概念合成 |
Cognitive Meaning Construction of Metaphorical Multimodal Discourse——Blending on the Interplay of Multimetonymy and Multimetaphor |
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| ZHAO Xiu-feng,SU Hui-yan.Cognitive Meaning Construction of Metaphorical Multimodal Discourse——Blending on the Interplay of Multimetonymy and Multimetaphor[J].Journal of University of Science and Technology Beijing(Social Sciences Edition),2010,26(4):18-24,30. |
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| Authors: | ZHAO Xiu-feng SU Hui-yan |
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| Institution: | ZHAO Xiu-feng,SU Hui-yan(Foreign Languages Department China University of Petroleum,Beijing 102249,China) |
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| Abstract: | This paper conducts a cognitive study of a multimodal discourse in order to provide a new focus on dynamic process of integrative meaning construction of the metaphorical multimodal discourse.Based on the generalization of features of multimodal metaphor,this paper proposes that the integrative meaning of metaphorical multimodal discourse derives from a complex conceptual blending involved with interplay of metonymy and metaphor.It reveals that the cognitive approach helps to explain the psychological motiv... |
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| Keywords: | multimodal metonymy multimodal metaphor conceptual blending |
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