| 高校学报的品牌战略 |
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| 引用本文： | 付国彬.高校学报的品牌战略[J].西南交通大学学报(社会科学版),2005,6(5):127-130. |
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| 作者姓名： | 付国彬 |
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| 作者单位： | 西南交通大学学报编辑部,四川,成都,610031 |
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| 摘 要： | 创品牌是现阶段我国高校学报生存和发展的基本战略,高校学报具有创品牌的条件。高校学报创品牌,质量是基础,特色是前提,机制是保证;必须转变观念,对高校学报进行总体策划,把工作重点从编辑、校对转移到策划和选题、组稿上来。
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| 关 键 词： | 高校学报 品牌期刊 策略 措施 |
| 文章编号： | 1009-4474(2005)05-0127-04 |
| 修稿时间： | 2004年11月16 |
The Strategy of Creating Brand-name Chinese University Journals |
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| FU Guo-bin.The Strategy of Creating Brand-name Chinese University Journals[J].Journal of Southwest Jiaotong Universit(Social Science Edition),2005,6(5):127-130. |
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| Authors: | FU Guo-bin |
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| Abstract: | To create a brand-name journal is a basic strategy of the survival and development of Chinese university journals in the present stage.Furthermore,Chinese universities have the conditions to create brand-name journals.Qualities,especially the academic quality,are the basis to create a brand-name journal,a unique feature is the precondition,and an innovative and incentive mechanism is the guarantee.In order to create a brand-name Chinese university journal,it is necessary to change the idea of journal running,make an integral plan for the university journal and lay stress upon planning,subject selecting and soliciting contributions instead of editing and proofreading. |
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| Keywords: | Chinese university journal brand-name journal tactics measure |
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