新媒体使用对主观幸福感的影响——基于深度访谈的质化研究

社会科学中对幸福感的研究多从心理学、社会学和伦理学学科视角出发,从传播学角度直接论述媒介使用对主观幸福感的影响的研究较少。通过深度访谈和焦点小组讨论等质化研究方法,考察了大众传播的媒介使用对使用者主观幸福感的影响。研究发现,媒介使用通过三种路径影响主观幸福感:人们通过媒介内容(信息)的主动使用与满足直接影响其主观幸福感;媒介作为中介变量能使大学生构建更广阔的主观现实(subjective-reality),通过参照系对比和后续行为,进而与主观幸福感发生勾连;大众传播媒介通过如"地方认同"、"国家认同"等象征性资源,整合社会凝聚力,人们的"认同"感知的变化会隐性地影响其主观幸福感。

The Impacts of the Use of New Media on Subjective Well-Being——Qualitative Research of In-Depth Interviews

The pursuit of happiness is a significant goal for modern people.Most of the present SWB researches explore the subject from the perspectives of psychology,sociology,ethics and others.However,few researches concentrate on the relationship between media use and SWB from the perspective of communication.With the employment of qualitative research methods such as in-depth interview and focused group discussions,this paper explores the impact of media use on people’s SWB.As manifested in the paper,media use has impacts on people’s SWB through the following three paths: people make use of media to meet their demands directly;as mediating variables,mass media constructs a broader subjective reality for college students;by constructing some symbolic resources,such as "local identity" and "national identity",mass media fulfills its role in the integration of social cohesion and implicitly influences people’s SWB.